DHFL Pramerica Life Insurance Company Ltd (DPLI) is the fastest growing Insurance Company in India. Prahri is an initiative of DPLI that was launched in 2009 to provide Life Insurance cover for all types of risks attributable to military service, including war & war like scenarios under all circumstances. PRAHRI was launched with the sole aim of providing end to end financial solutions to Defence Services personnel of our country. This was done considering that we have one of the largest armies in the world and though they are fairly covered for risks attributable to military duties through in house contributory Programme managed by AGIF, we identified certain complementing insurance plans, through our PRAHRI initiative to augment the protection and savings cover for our soldiers. This assumed further significance considering that we are the only Company amongst 23 lnsurance Companies licensed by IRDA that covers all military risks without any exceptions through a dedicated service channel.
While during the initial few years, since our launch in 2009, we associated ourselves locally across formations, units and military establishments in the form of support to ASHA schools, job opportunities for veterans and families of serving and retiring personnel and women emancipation through FWC to name a few. However during the recent years as we grew in size and established our footprints pan India, the local level engagement continues but the focus of such activities has shifted from local level to a more organized and meaningful support which is coordinated and monitored centrally along with Army institutions.
We have in the recent past partnered with AGs Branch and Central AWWA through formal memorandums and supported few of the following initiatives for the welfare of troops and their families:-
Asha School Initiatives
The vision of 'PRAHRI' is to secure and enrich the lives of the most prestigious organisation - The Indian Armed Forces, by working with and through them .To achieve this vision, we have partnered with AWWA in ASHA Schools for welfare initiatives and provided support for their activities. Along with this, we have also helped them in procurement of equipment, uniforms and study material.
We have been associated with following ASHA Schools in:
a. Financial support to 26 ASHA Schools pan India.
b. Financial support to Palliative Care Centre Delhi Cantt.
c. Financial support to Paraplegic Rehabilitation Centre Mohali and Pune.
d. Contribution for AWWA Journal year on year.
e. Official sponsors of Special Olympics Bharat for children of ASHA schools.
f. Supporting Umang Schools through speech therapists.
g. Creation of exclusive Veer Nari Branches in order to provide job opportunities and conducive environment to them.
h. Financial support to Cheshire Homes Delhi.
Partnering with AHQ:
1. MOU with AGs Branch for Sponsorship of Army Education Scholarship Scheme .
2. MOU with AGs Branch for ASHA SCHOOL.
3. MOU with AGs Branch for Palliative Care Center.
4. MOU with AGs Branch for upkeep of Kargil War Memorial.
5. MOU with AGs Branch for upkeep of Jammu War Memorial.
6. MOU with Central AWWA to Upkeep of “ASHA KIRAN” school at Delhi Cantt
7. MOU with Central AWWA to Upkeep of “ASHA KIRAN” school at Eastern Command
8. MOU with Central AWWA to Upkeep of “ASHA KIRAN” school at southern Command
Partnering with DIAV / DGR & AWPO
We have created vast employment opportunities for veterans and their kith and kin by partnering with DGR through an MOU and had been providing free of cost reemployment training every year to pre retirees in the Regimental Centers since 2014 so as to absorb them later within our folds. Consequent to delinking of pre retirees skilling from DGR to DIAV, we have now partnering with to DIAV to provide free of cost pan India skilling to veterans at designated hubs pan India.
Veer Nari Branch Initiative
We have also inked an MOU with AWPO formally to provide job opportunities to veterans, families and Veer Naris. Commissioning of six exclusive Veer Nari branches at Siliguri, Jalandhar, Lucknow, Delhi, Pune, Jaipur undertaken by us is a unique initiative to empower widows and veer naris. Since inception we have provided employment to more than 7000 veterans and their dependents so far and as on date we have more than 1200 (950 veterans and 250 kith & kin) working with us.